Building a Sexual Wellness Education Business

Challenge

Luna needed guidance in formalizing her business vision, building a strong brand and launching her company. Bridging England and Europe she needed to be professional, yet authentic to the industry of healing and wellness. As an EU market leader in the sexual education and therapy space she had liberty to play yet needed to balance the "newness" of her offerings with a sense of professionalism and nod to academia. It was important to ensure somatic healing is centered in the branding and messaging.

Solution

A central theme in Luna's work is navigating polarities, particularly between pain and pleasure. To reflect this, we designed a logo that subtly alludes to polarities, with a concept that can expand into the imagery of a pendulum, symbolizing the inversion of systems.

For the wordmark, we opted for a light and contemporary design to match Luna's essence and services. To capture her spirit, we used a color palette that reflects her own polarities, incorporating navy, light pink, and tan to evoke the contrast of light and dark, as well as the warmth of glowing skin. We played with the idea of flesh, acknowledging the importance of touch in her work, and explored both the literal and metaphorical aspects of the human experience, from the inside out.

From a business perspective, we formalized her offerings, guided her in structuring her time as inventory, and helped set clear expectations with clients. We also developed a customer journey and pricing scale, empowering Luna to confidently build and scale her own practice.

Results

Luna has since built up a strong clientele and been able to formally commit to being a somatic sex therapist. From her success, she has now launched a physical space in Lisbon, Portugal acting as an educational space/shop in Lisbon and speaking globally.