Designing a Cultural Hub in Mexico City

Challenge

In the heart of Condesa, Mexico City, Social Working Clubs had operated for over 8 years but struggled to establish relevance or a thriving, community-driven model. They faced challenges in attracting an aligned audience, building momentum, and positioning themselves as both a real estate and cultural hub.

Solution

As a member of the founding team, we rebranded the concept into HAAB, developing a fresh vision and a unique model that blended co-working, experience design, wellness, creativity, and community. We built the brand, structured operations, and assembled a high-performing team to bring the vision to life.

With an experience-driven approach, we positioned HAAB as a dynamic platform for talent, connection, and immersive experiences. By hosting curated events across Mexico City, we made a significant impact in the local market, establishing HAAB as a home for creatives, innovators, and thought leaders.

Results

Established as a premier destination for locals and international creatives, HAAB soon became recognized as a cultural hub globally. We demonstrated how a strong brand, business model and thoughtful experience design work together to showcase a futurist take on community centers at large.

This third space concept has shown what’s possible in urban development, and our team has been tapped for various advising and operator roles for similar cultural centers across major global cities.

Quick Stats:

• Went from 0 to $175,000+ USD in monthly revenue

• Attracted 5,000+ global members and grew to full occupancy

• Built global partnerships with brands such as Mezcal Amores, TED, Rojkind Arquitectos and MyPlace

  With a strong foundation and a vision for expansion, HAAB has grown into a thriving global ecosystem of innovation, creativity, and collaboration.